As the former President of Coca Cola West Africa and General Manager of Coca-Cola East Africa, Peter brings to Twiga the competency of building a successful FMCG business over 18 years across East and West Africa.

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Twiga Foods - Peter Njonjo: Co-founder & CEO

He has led Coca-Cola’s franchise bottling system in East Africa, overseeing 13 bottling companies that directly employ more than 7,500 people across six countries. In this role, he stewarded investments of more than $1 billion over five years, and led the restructuring of Coca-Cola’s route to market across East Africa to drive long-term sustainable growth. He also led bottling mergers and acquisition activities across the region, including serving on the global team that created Africa’s largest Coca-Cola bottler – Coca-Cola Beverages Africa. During his Coca-Cola career, Peter also served as Executive Assistant to the President of the East and Central Africa business unit; as the East and Central Africa business unit Planning Manager; and as Finance Manager for Coca-Cola’s leading juice supplier in Kenya, Beverage Service Kenya. He joined The Coca-Cola Company in 1998 as an accountant based in Nairobi, Kenya.


Peter is President of the American Chamber of Commerce in Kenya, and has been voted among the top 100 young leaders in Africa by Forbes Afrique and “Top 40 under 40” by The Business Daily in Kenya.


A native of Kenya, Peter holds a Master of Business Administration in Strategic Management, and a Bachelor of Science in International Business Administration from the United States International University in Kenya. Peter is also a Certified Public Accountant.